Retaining and bringing in new clients is a growing challenge for CPA and accounting firms of all sizes.

The proliferation of DIY accounting software has complicated accountants’ work for clients while diminishing their view of accounting as a low-value commodity service.

This has increased fee pressure and lowered margins, with more clients – especially business clients – willing to replace their accounting firm for what they perceive as having failed to maximize their tax savings.

Fewer Deductions Compound the Problem

The loss of business tax deductions under the Tax Cuts and Jobs Act (TCJA) exacerbates the problem as businesses seek replacement tax savings.

This means focusing only on traditional accounting services is no longer enough to retain your best clients, much less attract new ones.

However,  jumping into the latest new service to offer – whether related to your current expertise or not – risks alienating, not attracting, clients and jeopardizing your hard-earned credibility.

Prudent Differentiation to
Attract Business Clients

Adding closely-related tax planning services, however, can reposition you as a more effective business accountant and tax planner able to deliver bottom line benefits to your business clients and prospects.

Offering advanced tax services that generate immediate savings for clients directly addresses what businesses consider their biggest problem – inadequate cash flow. 

By proactively tackling business clients’ and prospects’ main problem head-on, you’ll be providing the value-added cash flow solutions they want and need.

By first bolstering their bottom lines with tax and operating savings,  clients are better able to afford the measures needed for top line revenue growth and sustainable long-term business success.

By giving them what they want first – better cash flow – you reposition your firm as the forward-looking strategic advisor that can also help them get what they need – and they’ll be better able to afford it.

                                   A Risk-Free Solution

Stryde’s unique specialized tax services allow you to do so at no risk  to clients with its “No Savings, No Fee” client screening  process.

Stryde can assume this risk because its proprietary software algorithm is based on over 500,000 cases.

Combined with the fact that  80-90% and more of  small and midsize U.S. businesses are currently missing out on tax savings for which they’re eligible, this makes for a very low-risk proposition – for Stryde and  for your clients and prospects.

Virtually No Competition

That so many small and midsize U.S. businesses miss out on these savings shows just how “blue ocean” an opportunity this represents.

“Blue ocean” is the term that marketing gurus apply to markets with little or no competition.

Our unique approach to this under-served market allows your firm to offer cash flow generating services in addition to your current accounting services.

This will enable you to build a larger and more profitable firm with closely-related services provided by a highly-experienced team of tax and engineering experts employing proven experience-based software. 

Do What Your Competition Can’t…

By offering specialized tax services like…

• Work Opportunity Tax Credits (see our WOTC calculator),
• Cost segregation studies (see our commercial property calculator)
• R&D tax credits, and
• Property tax appeals…

…you’ll stand out from your competition much like the proverbial “purple cow”. 

And because your current competition isn’t offering these services, you’ll no longer need to compete on price for your current core services.

And present and future clients will be happier than ever with the added working capital you deliver for them.

Strategic Alliance or Stryde Advisor

With Stryde you can choose to…

• Form a Strategic Alliance with Stryde and refer clients and prospects to benefit from these comprehensive specialized tax services while increasing your billable hours for filing to claim the new tax savings for which they’re eligible, or 
• Increase billable hours while adding new revenue sources as a Stryde Advisor.

Should you choose to simply refer, you have the  comfort of  knowing your clients are well-protected by Stryde’s 100% record of tax compliance and your ability to make the final decisions with your clients about which savings to claim.

Stryde will never compete with you for accounting services, but will instead provide the supporting documentation needed to claim legitimate savings and tax credits for your clients – enhancing your customer retention – and generate additional fees for your firm.

Gain a Technology Advantage –
Targeted Leads, Coaching, Automation…

In addition to these benefits for your firm, should you choose to become a Stryde Advisor you’ll also be equipped with several cloud-based apps to support optimal results for your business clients and prospects – turning technology from a threat into an advantage for your practice.

These include state-of-the-art automation tools for marketing and lead generation and outstanding coaching and support for as little as $99 a month and a FREE TRIAL  to try it out first. 

Compare that with other options for price, value and effectiveness – not to mention the generous commission structure Stryde provides its Advisors.

Proactive Accounting Solutions

This brief video outlines how Stryde can help grow your accounting business in a logical and sustainable manner…

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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