Being profitable without any new clients seems a little out there but consider these facts; the clients you already have you can up-sell. They already know your products, have used your products and trust your products. But how long can you survive on this method before you blow through your entire client base? This is keeping in mind what has to be done to draw in a new client. Catching their attention, reaching what they need, stirring their interest with all kinds of new ideas and money spent. So there are ups and downs to both up-selling existing clients and soliciting new clients. So have a plan and learn how to tap into both your existing and new clients the most efficiently.
Key Takeaways:
- Since current clients already know and trust you, upselling them can be easier — but usually not nearly as lucrative as signing new clients.
- You will eventually run out of good ways to upsell current clients, and you might lose a few if your upsell ideas aren’t sound.
- Continuously adding new clients will boost your upselling effort by ensuring a steady, fresh supply of people to upsell.
“In order to continuously see growth long-term, it’s important to have a combination of new business vs. client upsells.”
Read more: https://cpatrendlines.com/2020/01/16/can-you-really-grow-without-adding-clients/
