There’s a phenomenon called social proof that refers to how people assign more credibility to that which is seen as credible by others. One way to capitalize on this tendency is to get quoted in the press. To accomplish this, try a cold pitch in which you send a respectful email to a local TV, radio, newspaper or online reporter who covers your area of expertise. An alternative strategy is to respond to reporter inquiries at HARO (Help A Reporter Out). Also be sure to follow best practices for content creation and media kits. These methods will help you to get quoted in the press as an expert, thus building your social proof.
Key Takeaways:
- Getting quoted by your local press is a great way to get free advertisement for your business or brand
- One way to get quoted by the press is by pitching yourself as an expert on something.
- Use Social Media as a way to constantly push your content out. This makes it easier for people to recognize you as the leader in your industry.
“As you know from being in professional services, it takes time to build rapport with the people you may want to collaborate with in the future.”
Read more: https://www.countingworkspro.com/how-to-get-quoted-by-your-local-press/
