Word-of-mouth referrals have always been very important for businesses. For years, people have always counted on a recommendation from their friends or family on where to shop. It’s still very important for businesses to get good referrals but a lot of people want to see reviews on the internet. If your business has a good referral but has bad reviews in the internet, the customer probably won’t do business with you. You still need a good online presence. You need a website, a good social media presence and great reviews. 76% of all people believe online reviews as much as they trust their family.
Key Takeaways:
- Most successful CPAs, bookkeepers, and tax professionals will tell you that they grew their businesses by word-of-mouth referrals.
- However, you shouldn’t rely on word-of-mouth marketing as your only source of new business.
- In today’s digital age, your online presence is critical to the marketing and ultimate success of your business.
“Word-of-mouth for professionals who offer high quality and value to their clients is generally more attainable (and consistent) than within other fields of work.”
Read more: https://www.countingworkspro.com/is-word-of-mouth-marketing-the-best-way-to-attract-new-clients/
